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Anyway, I abandoned hope for the time being of reusing the old controller and moved on to at least getting the power button and LED connected up. Note that we use the UART TXD0 GPIO here, which is a GPIO we would've needed for a fire button had we been successful in connecting our control pad. Xero is really easy to use and will save you hours of time each month. In the meantime we are also looking for other SaaS based Stock systems to link Xero to. RD - Actually the SaaS accounting software isn’t that competitive. SI - You seem to have a small band of loyal and devoted users within the software industry, why do you think that is and do you think that will translate into mainstream customers? We have been able to raise enough cash, our winning of webby awards last year and this year show we can write world class software, the near 1000 accounting partners show traction in the industry as well as customer and revenue growth. RD - We can build a signficicant company in just NZ and Australia, but it would be very exciting to crack the US as well.

We are very motivated for Xero to do well. SI -You seem to have strong brand recognition in New Zealand, how is Xero going in foreign territories? RD - NZ has been a great first market because we were able to leverage our profile and being listed to create a brand. In addition to the funding requirements we also knew that for people to entrust us with their financial data and long term viability we had to have credibility and being listed on the NZX. I think people are seeing we are executing well, communicating openly and they are starting to understand the size of the opportunity. So with Xero the model was 50 people from the start so we could build a global business with a full team. I think this is because accounting is quite sticky once you commit and by the time we count a customer they have trialled the software and running their business on it. SI -Are your customers new to accounting software or do they come from competitors products? This is very important because accounting software is very much a word of mouth sale.

RD - The stock price is not something we think about too much as we are a low liquidity stock. It is much harder now to raise money. If we had of raised Venture Capital money in the US then we may have had a valuation of 18m with VC’s driving us to an early trade sale. As we have strong capital backing we are able to do things properly and take a long term view. RD - Not in the short term, we haven’t conquered the English speaking markets yet, but we have designed the platform for other languages in the future. SI - Will your company pay a dividend from sustainable future profits or reinvest in the business? RD - I would certainly like Xero to pay dividends eventually but we are still in an investment phase. RD - As we are still in investment phase we are focusing on executing our plan within our cost budgets, recruiting and growing partners (which builds a scalable way to attract customers), customers, revenue. This is tackled by manufacturers by providing locking or handled drive cages where the lock to remove them tells the OS to perform the drive shutdown, or pulling the handle out a short way does so.

For the LED ground wire, you'll also need to solder in a resistor so that the LED doesn't pull more current than it should and quickly burn itself out. Unfortunately, I decided to wire up the LED using solid core wire. If you’re using Teletype with just one or two other modules, you probably do not need a powered busboard. I couldn't see how to actually remove the lid hinges from the top section of the player (there are essentially three layers of plastic: the base, the layer beneath the CD, and the lid), and this needed to be done in order to gain access to one last remaining screw. Once you've removed all the screws, snip the wires on the battery terminals and lift everything out to one side. RD - We haven’t put out any projections. RD - I haven’t been watching SAP that closely, we don’t see them in the small business space but yes MYOB, Intuit and Sage follow us very closely. I’d expect them to do acquistions over the next few years but it’s hard to see who they would buy. RD - The founders, directors and staff have a big stake in the company as you can see in our annual report.

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