Pinetree

EN
Pinetree Brand Identity
Design Concept

Pinetree is a company that provides customer-oriented online financial services.
The CI is a word mark that embodies the shape of a pine tree.
The straight stem image symbolizes a steadiness in the management of
customer assets, and the diagonal line represents the growth of customer's profits.
These represent the characters of the securities business and Pinetree.
The logotype in serif typeface expresses the confidence of the financial
company and the navy color expresses professionalism and stability.

Corporate Identity (CI)
Signature
Wordmark Color Variation (Full Color Ver.)
Wordmark Color Variation (One Color Ver.)
  • Pinetree Blue

    CMYK

    : C100 M75 Y40

    RGB

    : R15 G85 B123

  • Gold

    Pantone 873

  • Silver

    Pantone 877

  • Black

    CMYK

    : K100

    RGB

    : R35 G31 B32

Color System
Main Color
Pinetree Blue

  • CMYK

    : C100 M75 Y40

  • RGB

    : R15 G85 B123

  • PANTONE

    : 2965C

Pinetree Gray

  • CMYK

    : K70

  • RGB

    : R109 G110 B113

  • PANTONE

    : Cool Gray 10C

Sub Color
Pinetree Green

  • CMYK

    : C50 Y100

  • RGB

    : R141 G198 B63

  • PANTONE

    : 376C

Pinetree Orange

  • CMYK

    : M68 Y100

  • RGB

    : R243 G115 B33

Green color can be used for graphic motifs and for Title Text.

Orange color is prohibited for graphic motifs and can be used for Title Text, Sub Point Color.

Metallic Color
Pinetree Gold

  • PANTONE

    : 873

Pinetree Silver

  • Pantone

    : 877